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Eton Gets Busy Next Year With Four New Projects

LISTED Eton Properties Philippines Inc. is launching four new projects next year as the real estate developer expects to replicate its strong 2009 performance next year, a top company official said.


The new projects include a new high-rise residential and office development in Makati to be called Eton Tower City, a special events venue and the first of several residential condominiums in Eton Centris and Phase 2 of the West Wing Residences project in North Belton Communities in Novaliches.


With the real estate industry on the rebound from the 2008 economic crisis, the company is confident that the market will sustain its growth in the coming year, said Eton president and chief operating officer Danilo Ignacio.


Eton Tower City, which will be two-year-old listed company's fourth condominium project in Makati City, is located behind Rufino Towers in Ayala Avenue.


In the works are studio and one-bedroom units with prices starting below P2.5 million. These residential units will be complemented by small offices at the lower half of the building as well as a mix of SoHo (Small Office, Home Office) units. Eton Centris, the company's 12-hectare township project at the corner of Edsa and Quezon Avenue, is already home to Centris Station, a two-level commercial center anchored by SM Hypermarket and Centris Walk, a strip mall featuring an international mix of restaurants, bars and entertainment spots.


Ignacio said the company is looking to put up a 1,000-square meter events venue ideal for weddings, parties, seminars and other activities. Likewise, the company is finalizing plans for the first of the residential condominium projects set to rise in the township project.


Phase 2 of the company's successful West Wing Residences at North Belton Communities, marketed under Belton Communities, Inc., will see the launch of larger-cut lots and houses as demanded by buyers in the area.


For the first nine months of the year, Eton said net income grew to P67 million from a loss of P120 million during the same period last year on the back of consolidated revenues of P1.5 billion.


Ignacio said earlier that reservation sales, a demand indicator in the real estate sector, is expected to end between 5-percent and 10-percent higher than in 2008.


 
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